Founded in 1969 by Baja racer and innovator Kurt Strecker, Viva Broncos built a legacy of performance and durability. What started as a passion project from a small garage in Southern California evolved into a trusted name in off-road racing—known for handcrafted parts, Baja-tested toughness, and a die-hard love for the classic Bronco.
Today, under new ownership, that same spirit lives on. Now reimagined as VIVA Chassis, we’re not just preserving the legacy—we’re elevating it.
The Origins of Viva Chassis
1960s
Viva Chassis traces its roots back to the late ‘60s, born from the grit and adrenaline of off-road racing. The founder—a San Diego native and Vietnam veteran—fell in love with the thrill of navigating rough terrain during his time overseas. After returning home, he was drawn to the raw energy of the Baja 1000, a race that soon became the proving ground for a new era of racers and builders.
Falling for the Bronco
1966
The spark ignited when he got behind the wheel of a 1966 Ford Bronco. The vehicle’s versatility captured his imagination, and alongside his wife Ginger, the duo began crafting custom fiberglass fender flares in their El Cajon surf shop. Their innovation and attention to detail quickly gained traction, even catching the eye of off-road icon Bill Stroppe.
Building a Business, Building a Legacy
1969
Demand skyrocketed, and Viva Broncos moved from surfboards to suspension systems. The business grew into a hub for custom parts, supplying racers and builders with hand-formed flares, hoods, and more. It was more than a company—it was a community. One built on passion, performance, and personal connections.
Racing and Innovation
1969–1975
The Baja years were wild, raw, and unforgettable. Viva Broncos ran its own teams, managed pit crews, and tested every part in the crucible of desert endurance racing. The founder’s beloved Bronco, Hot Ginger, became a legend in its own right. After-race gatherings were less about business and more about brotherhood, fueling a legacy that endures to this day.
A New Chapter Begins
2022 – Present
In 2022, Viva Broncos was reborn as VIVA Chassis, with a vision to carry the brand into the next generation of builders. Now under the leadership of Josh Butcher – CEO, the company is building on its deep roots while expanding the lineup to meet the needs of modern enthusiasts.
“VIVA has always been about more than steel and bolts—it’s about community, history, and the love of the drive,” says Josh. “We’re here to honor that legacy and push it further than ever before. Whether you’re restoring a classic or building something wild—we’ve got your back.”
Today’s VIVA Chassis Lineup
Every VIVA chassis is built with the same spirit that first hit the sands of Baja in 1969: durability, craftsmanship, and a deep understanding of what off-roaders need.
Legacy Series
Blending vintage strength with modern capability, the Legacy Series features a refurbished stock frame, rebuilt axles, and a TOMS Level 3 lift—perfect for those seeking performance without losing the classic soul.
Tom’s Offroad Signature Series
Built from the ground up, this high-performance rolling chassis is optimized for 1966–77 Ford Broncos. Designed with precision and durability in mind, it’s a true plug-and-play powerhouse.
Overland Series
Designed for serious adventure. The Overland Series features RadFlo or Fox coilovers, TOMS axles, a 23-gallon fuel tank, and a rugged 4-link rear. It’s built to conquer wherever your wheels take you.
Still Built by Enthusiasts, for Enthusiasts
From a surf shop in El Cajon to the sands of Baja to a state-of-the-art chassis shop today—VIVA has always been more than just parts. It’s a story. A movement. A brotherhood.
And we’re just getting started.
VIVA Chassis – Built to Perform. Built to Last. Built on Legacy.
